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A Quick Guide To Bank Deposit Growth
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Banks - Banking - FinTech - Artificial Intelligence - Financial Marketing Solutions
Copyright © 2019 Insight Financial Marketing
Digital Marketing by Touchline Marketing
Most banks are not operating at full capacity. Bank executives are challenged to increase deposits.
The loan-to-deposit ratio for banks in the post-2008 recession era is markedly high compared to what it was in the ‘80s. Slow deposit growth in the last few years means most banks are not operating at full capacity. Bank executives must increase the amount of deposits within their control if they’re to fund customer loans and meet their obligations for everyday operations.
IFM helps financial institutions & banks better understand their customers through large-scale transactional and behavioral analysis.
Insight Financial Marketing is the leading large scale transactional/behavioral analytics company in the financial services industry. IFM delivers a wide-range of profitable solutions from customer knowledge and cross-marketing leads, to campaign management and professional services.
"Without enough deposits, a bank will likely not have sufficient funding to meet its operations needs or lending obligations. By adopting the tactics in our guide, bank executives can benefit from the kind of deposit growth that makes their institution’s business viable over the long run."
Within the 12-page guide, our team reveals 7 Tactics For The Modern Bank Executive To Grow Deposits. Some of the recommendations include:
- Keeping products and services relevant
- Build a data-driven platform for targeting
- Leveraging cross-sell opportunities
- Using behavioral segmentation to target specific customer groups
... and more.
What's Inside?
Who is the guide for?
"A Quick Guide To Bank Deposit Growth" is for all bank executives wishing to modernize their approach to marketing with data-driven insights. Roles may include:
- Bank Marketing Director
- Bank Marketing Manager
- Bank Product Manager
- Deposit Product Manager
- Small Business Product Manager
- Wealth Management Product Manager
- Brokerage Product Manager
- Bank IT Executive
- Risk Management Executive
- Risk Management Manager